Senior Marketing Coordinator

Your main responsibilities include conducting market research, producing and executing marketing campaigns including creating copy and graphics for all marketing channels.

Our ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you.

Ultimately, you will ensure our company’s marketing efforts help us achieve our aggressive immediate and long-term business growth goals.

• Lead the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, web, events, social media, and content marketing
• Create, proofread, and edit copy and graphic designs for various marketing channels, ensuring consistent voice and professional design elements utilizing Adobe Creative Cloud software
• Design and update digital and print catalogs and flyers utilizing Adobe InDesign
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
• Develop and manage content and social media marketing programs
• Coordinate website content updates
• Coordinate photography and videography production
• Independently coordinate marketing events, including overseeing logistics, managing registrations, coordinating with vendors, and ordering marketing collateral
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
• Conduct market research and identify trends

Qualifications:

• Bachelor’s degree in business administration, marketing, communications, or related
• 2-5 years of experience in marketing
• Must have strong organizational and project management skills
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must have strong graphic design skills including experience with Adobe InDesign and Photoshop or similar programs
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Must have a high level of creativity
• Occasional travel may be required
• Strong skills in Microsoft 365 including Word, Excel, and PowerPoint are preferred
• Photography and videography skills and experience are preferred